The China-ASEAN short video creation and dissemination plan was officially launched in Nanning, Guangxi on the 26th. The plan aims to promote practical cooperation between China and ASEAN, deepen people-to-people and cultural exchanges between the two sides, and build a short video communication platform with regional characteristics and advantages.
The plan is jointly sponsored by the China Foreign Languages Publishing Administration, the International Cooperation Department of the State Administration of Radio, Film and Television, the Information Office of the People’s Government of the Guangxi Zhuang Autonomous Region, the National Federation of Thailand, Cambodia National Radio, Cambodia National Television, Laos National Television, Laos National Radio, Myanmar National Radio and Television, It was co-sponsored by the Voice of Vietnam Radio and other mainstream media organizations in ASEAN countries.
The plan will use various channels, platforms and media matrices to actively promote the China-ASEAN Friendly Cooperation Theme Short Video Competition to the people of China and the 11 ASEAN countries; explore the holding of national/thematic sub-contests in the ASEAN region; and collect high-quality short videos from the people of the country. Actively recommend video works to the competition organizing committee; recommend senior industry experts from China and ASEAN countries to participate in the selection of the competition, create a team of short video production and communication experts, and provide professional guidance for the preparation of the competition.
The plan encourages more local radio and television agencies, short video operation and maintenance companies, and micro-short drama creation companies in China and ASEAN to join the creative communication plan, leverage the advantages of mainstream media platforms, aggregate local short video production and communication resources, and actively explore audio-visual products and culture and tourism In-depth cross-border integration of industries such as China and ASEAN will expand the “ecosystem” of the short video industry between China and ASEAN, and use short video creation as a medium to further empower China-ASEAN people-to-people and cultural exchanges.
Since its official launch in 2020, the China-ASEAN Friendly Cooperation Theme Short Video Competition has been held for four consecutive sessions. The competition openly solicits short video works from young people in China and 11 ASEAN countries. A total of more than 90,000 entries have been collected, which have been viewed more than 95 million times on Facebook, YouTube, Weibo and other platforms, and have been discussed online nearly 300 million times. .